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    • An Alternative to Chaid Segmentation Algorithm Based on Entropy. 

      Galindo Villardón, María Purificación; Vicente Villardón, José Luis; Dorado Díaz, Ana; Vicente Galindo, María Purificación; Patino Alonso, María Carmen (2010-07-02)
      The CHAID (Chi-Squared Automatic Interaction Detection) treebased segmentation technique has been found to be an effective approach for obtaining meaningful segments that are predictive of a K-category (nominal or ordinal) ...